PFI Fashions, Since 1975

Building unique wearable programs to meet your needs. Private Labeling, Screen Printing & Embroidery is what we specialize in. We strive to keep the most current items available to you at the lowest possible prices.

Learn more about branding your company »

About the PFI Family

PFI Fashions Inc., was started in 1975 as a family run Home Party business located in Genoa City, WI. Over the past 34 years developing into a full service company offering many services such as Screen Printing, Embroidery, Promotional Products, Private Labeling Programs, Custom Manufacturing.

One stop shopping is what we do best. With our vast range of flexibility we can complete a project from blank goods to printed finished items. Customer projects range from school spirit, community events, restaurant apparel, company apparel, marketing incentives, golf outings and summer camp apparel.

Knowing that every customer has a specific need. Let our family take care of yours, PFI Fashions is here to help!

PFI In the Community

  • Save-A-Vet nfp Inc.

    A non-profit organization dedicated to Military & Law Enforcement Working Dog Rescue & Support. The other forgotten soldier.

  • LG Youth Basketball

    Is a non-profit organization that provides basketball programming for the youth of Lake Geneva and surrounding areas.